Venturing In

Hello everyone and welcome to my blog! I am a novice blogger but am hopeful and optimistic I can do this and write some meaningful content that a niche audience will appreciate :) Perhaps I should introduce myself a bit first. My name is Rosie, I am a graduate student at Boston Univeristy and pursuing a master's in public relations. I chose the topic of the Red Sox and their presence in Boston sports media and the overall branding of the Sox for a few reasons. I am a huge fan of the team (of course, I am a Bostonian) and I love sports. I also have experience working with the sports/health industry, as I first interned at Comcast Sports Net and later at the International Health, Racquet & Sportsclub Association. Following the Red Sox season is something I do every year, in addition to reading countless articles, blogs, websites etc. on their progress and on the players' journeys through the 162 games. The presence the Sox have on both a local and national stage is powerful and impressive. The fans themselves market the Sox, but the organization does so as well. I will attempt to look ito various avenues through which they do this, in addition to writers and fans. From time to time, I will throw in my own two cents on the season :)

Stay tuned!

RL