Thinking outside the Box

In honor of Family Fun Month at Fenway Park (which is in July, so a little early), I've included in this post a picture of myself with my brother Kevin and sister Colleen at a Red Sox game last year. I know I mentioned it in a post a bit earlier, but I took a deeper look at the website for the summer program, and it looks really cool. The main events for Family Fun Month include the Home Run Concert at Fenway by the Boston Landmarks Orchestra, Futures at Fenway (minor league doubleheader), the Cape Cod baseball league allstar game, and the Fenway Football challenge ( a European soccer game at Fenway)! All of those activities sound great to me, and two of them have nothing to do with a baseball game itself - the concert and the soccer game.

The Red Sox realize if they can draw fans of the Fenway experience in to events besides baseball, that they have the opportunity for more revenue, buzz, and identity in the Boston community. They are more than just a baseball team, they are a marketing and PR entity trying to keep fans in the city in the summer for some pretty cool events. The other important thing to note is that all of those activities appeal to a wide demographic - there is something for everyone, even non-baseball fans! If anyone wants to go with me to any of these events, post a comment, send an email, or give me a call - I'm sold.