It was amazing to me that I have been going to Sox games since I was a little girl, and for the first time, went to a game with many newbies! I had the great opportunity to go with people who had never been and explain some of the Red Sox traditions (Sweet Caroline, the Green Monster, hating the Yankees, Fenway Franks, the history of the ballpark, etc). These are some of the many intangibles that make the Red Sox a valued brand in Boston, New England, and throughout the country. I will get into this in later posts :)
Special thanks to the BU COM grad program for showing the newbie graduates some Sox love and introducing them to the spirit, heart and soul of Boston :) And of course, for helping to introduce them to $7.75 beer at the ballpark.
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