Sponsorships and Advertising

When I went to the Sox-Diamondbacks game last week, I made a point to notice the advertising and sponsorships banners/signs displayed throughout the park. Some companies have been staples at the park for many years - Dunkin Donuts, Bank of America, Volvo, Budweiser, and Cumberland Farms (I think). I have been wondering how much a centerfield moster wall spot costs? I'm wondering if it is a multi-year contract signed with the Red Sox, or it is a renewable one on a year to year basis. Does anyone have an idea? I will have to look into this.

One particular thing I noticed and found amusing was the prominent banner for Scott's brand toilet paper. It seems like a rather odd product to be advertising at a park, since most of the traditional ones revolve around banking, cars, food, etc. How does a toilet paper company make an ad that resonates at a park? I personally think funny is the way to go, because people remember humor and appreciate it. Maybe something along the lines of "Flush with Us!" or something, haha. Instead, the Scott's advertisement just said, "Scott's used here." Pretty simple, and not funny. The only reason I remember it is because I thought it odd to see toilet paper advertisements. So, Scotts, next year you should lighten up and make it memorable for people who aren't trained to notice marketing, PR, and branding efforts.

RL