I love the fact that the Red Sox are actively campaigning to put Youkilis in the all star game. AND, that they partnered with another team to do so, kind of neat! check it out here
Among many things, a sports enthusiast, student, sister, daughter, with a love for all things Boston. The Red Sox brand and their presence in sports media is of particular interest to me. Join me as I examine their brand this summer and let me know your thoughts! Of course, I will occasionally add my two cents on the season :) Send me an email at laveryra@yahoo.com